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Vibrancy Studios, HOKA and Refuge Worldwide Partner to Celebrate the Intersection of Running and Culture at Berlin Half Marathon Weekend

BERLIN, Germany — March 26, 2026 — Vibrancy Studios is proud to announce a unique cultural activation at the HOKA Flagship Store (Ku’Damm 12) for the Berlin Half Marathon weekend. In an innovative collaboration with the Berlin-based community radio station Refuge Worldwide and agency partner Camo, the space is being transformed into a hub where elite performance meets the city’s creative soul.

🇪🇺 FOR IMMEDIATE RELEASE

Vibrancy Studios, HOKA and Refuge Worldwide Partner to Celebrate the Intersection of Running and Culture at Berlin Half Marathon Weekend

BERLIN, Germany — March 26, 2026Vibrancy Studios is proud to announce a unique cultural activation at the HOKA Flagship Store (Ku’Damm 12) for the Berlin Half Marathon weekend. In an innovative collaboration with the Berlin-based community radio station Refuge Worldwide and agency partner Camo, the space is being transformed into a hub where elite performance meets the city’s creative soul.

The activation kicked off yesterday, Wednesday, March 25th, with a special edition of The Breakfast Show on Refuge Worldwide. Hosted by Peter (BPM crew), the broadcast featured interviews with first-time half-marathon runners Jessica Tan and Acidfinky, exploring the synergy between music, community, and race preparation.

Weekend Highlights:

  • Runners’ Night Out  (Friday, March 27th, 18:00): An open-format gathering at the HOKA store featuring DJ sets by radio residents Senu, Acidfinky, and Peeps. The evening includes live running jersey customization, plus free drinks and snacks for the community.

  • Shakeout Run (Saturday, March 28th, 10:00): A community run from the HOKA Store through Tiergarten. Participants will have the opportunity to test HOKA’s latest footwear line-up, followed by a recovery brunch.
     

"Our goal is to create a space where the marathon isn't just a race, but a cultural moment," says Nico Mahembe, Co-founder at Vibrancy Studios. "By partnering with Refuge Worldwide, we are bringing the authentic sound and soul of Berlin into the HOKA space. Together, we fly higher."
 

Event Details:

About Vibrancy Studio

Independent culture marketing agency

Berlin, Cologne and Lisbon

vibrancy-studios.com

Press contacts
Melissa Kapitao | press@vibrancy-studios.com

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