Vibrancy Studios expands operations from Berlin to Lisbon. Independent agency specializes in bridging the gap between brands and culture.

Co-founder Nico Mahembe Ingendaay joins the international closing panel at Talkfest on 20 March

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Vibrancy Studios expands operations from Berlin to Lisbon. Independent agency specializes in bridging the gap between brands and culture.

Co-founder Nico Mahembe Ingendaay joins the international closing panel at Talkfest on 20 March

Vibrancy Studio is an independent culture marketing agency founded in Berlin in 2022 by Nico Mahembe Ingendaay and David Zaun. The agency connects brands to cultural communities through strategy, creative campaigns, talent partnerships and live experiences. Clients include Coca-Cola, Spotify, Johnnie Walker, L’Oréal, Converse, Desperados and JD Sports.

Nico Mahembe built his reputation over 15 years inside Germany’s music industry as a curator, promoter and co-founder of Hype Fest, where he was instrumental in bringing Drake, Kendrick Lamar and J. Cole to German audiences. David Zaun brings 15 years of brand strategy experience from Publicis, Red Bull and Campari. Together they represent a combination of cultural credibility and commercial rigour that defines how the agency works.

Lisbon is Vibrancy Studio’s third office, following Berlin and Cologne. The city’s growing position as a creative and technology hub in Europe, the density of its cultural calendar and the quality of local talent made it a natural move for an agency that operates at European scale with strong local roots in each market. Portugal hosted 557 music festivals in 2025, drawing 2.5 million attendees, 75 percent of whom shared their experience on social media in real time. For brands that want to be part of that conversation rather than interrupt it, the opportunity is significant.

Leading the Portugal operation is João Camejo, formerly of Universal Music Group and NOS Comunicações, with direct experience activating brands at NOS Alive, NOS Primavera Sound, Liga NOS, Sporting CP and SL Benfica.

Vibrancy at Talkfest 2026
On 20 March, Nico Mahembe joins the closing international panel at Talkfest, Portugal’s leading music industry conference attended by over 500 professionals from labels, festivals and brands.

Under the topic “The Future of Music Events: Creativity, Innovation and Global Connection”, the panel brings together Nico Mahembe alongside Matthieu Corrosine of Moga Festival and Moulin, international DJ and producer, moderated by Gary Smith of Amsterdam Dance Event and Paris Music Week.

Nico Mahembe will be available for meetings in Lisbon during the event.

About Vibrancy Studio

Independent culture marketing agency

Berlin, Cologne and Lisbon

vibrancy-studios.com

Press Contact

João Camejo

joao@vibrancy-studios.com

+351 919 660 981

vibrancy-studios.com

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PORTUGUÊS

Vibrancy Studios expande operações de Berlim para Lisboa. Agência de comunicação independente é especializada em ligar as marcas à cultura.

Co-fundador Nico Mahembe Ingendaay no Talkfest, Lisboa, 20 de Março

A Vibrancy Studio é uma agência independente de culture marketing fundada em Berlim em 2022 por Nico Mahembe Ingendaay e David Zaun. A agência liga marcas a comunidades culturais através de estratégia, campanhas criativas, parcerias com talentos e experiências ao vivo. Entre os clientes contam-se a Coca-Cola, Spotify, Johnnie Walker, L’Oréal, Converse, Desperados e JD Sports.

Nico Mahembe construiu a sua reputação ao longo de 15 anos dentro da indústria musical alemã como curador, promotor e co-fundador da Hype Fest, onde foi determinante para trazer Drake, Kendrick Lamar e J. Cole ao público alemão. David Zaun traz 15 anos de experiência em estratégia de marca na Publicis, Red Bull e Campari. Em conjunto, representam uma combinação de credibilidade cultural e rigor comercial que define a forma como a agência trabalha.

Lisboa é o terceiro escritório da Vibrancy Studios, depois de Berlim e Colónia. A crescente posição da cidade como hub criativo e tecnológico na Europa, a densidade do seu calendário cultural e a qualidade do talento local tornaram-na uma escolha natural para uma agência que opera à escala europeia com raízes locais fortes em cada mercado. Em 2025, Portugal acolheu 557 festivais de música, com 2,5 milhões de espectadores, 75 por cento dos quais partilharam a sua experiência nas redes sociais em tempo real. Para marcas que querem fazer parte dessa conversa em vez de a interromper, a oportunidade é significativa.

A liderar a operação em Portugal está João Camejo, ex-Universal Music Group e NOS Comunicações, com experiência na ativação de marcas no NOS Alive, NOS Primavera Sound, Liga NOS, Sporting CP e SL Benfica.

Vibrancy Studios no Talkfest 2026

A 20 de março, Nico Mahembe integra o painel internacional de encerramento do Talkfest, a principal conferência da indústria musical em Portugal, frequentada por mais de 500 profissionais de editoras, festivais e marcas. Sob o tema “The Future of Music Events: Creativity, Innovation and Global Connection”, o painel reúne Nico Mahembe, Matthieu Corrosine do Moga Festival e Moulin, DJ e produtor internacional, com moderação de Gary Smith do Amsterdam Dance Event e Paris Music Week. Nico Mahembe estará disponível para reuniões em Lisboa durante o evento.

Sobre a Vibrancy Studios

Agência de comunicação independente

Berlin, Colónia e Lisboa

vibrancy-studios.com

Contactos para a imprensa

João Camejo

joao@vibrancy-studios.com

+351 919 660 981

vibrancy-studios.com

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DEUTSCH

Vibrancy Studios expandiert von Berlin nach Lissabon. Die inhabergeführte Agentur ist darauf spezialisiert, Marken und Kultur zu vereinen.

Mitgründer Nico Mahembe Ingendaay spricht beim Talkfest Lissabon, 20. März

Vibrancy Studio ist eine unabhängige Culture-Marketing-Agentur, gegründet 2022 in Berlin von Nico Mahembe Ingendaay und David Zaun. Die Agentur verbindet Marken mit kulturellen Communities – durch Strategie, kreative Kampagnen, Talent-Partnerschaften und Live-Erlebnisse. Zu den Kunden zählen Coca-Cola, Spotify, Johnnie Walker, L’Oréal, Converse, Desperados und JD Sports.

Nico Mahembe hat sich über 15 Jahre in der deutschen Musikindustrie als Kurator, Promoter und Mitgründer des Hype Fest einen Namen gemacht, wo er maßgeblich daran beteiligt war, Drake, Kendrick Lamar und J. Cole zum deutschen Publikum zu bringen. David Zaun bringt 15 Jahre Erfahrung in der Markenstrategie bei Publicis, Red Bull und Campari mit. Gemeinsam vereinen sie kulturelle Glaubwürdigkeit und unternehmerische Präzision – das Fundament der Agentur.

Lissabon ist Vibrancy Studios drittes Büro nach Berlin und Köln. Die wachsende Bedeutung der Stadt als kreatives und technologisches Zentrum Europas, die Dichte ihres kulturellen Kalenders und die Qualität lokaler Talente machten sie zur natürlichen Wahl für eine Agentur, die europäisch denkt und lokal verwurzelt arbeitet. Portugal war 2025 Gastgeber von 557 Musikfestivals mit 2,5 Millionen Besuchern, von denen 75 Prozent ihre Erlebnisse in Echtzeit in den sozialen Medien teilten. Für Marken, die Teil dieses Gesprächs sein wollen, statt es zu unterbrechen, ist die Chance beträchtlich.

Die Portugal-Operation wird von João Camejo geleitet, ehemals Universal Music Group und NOS Comunicações, mit direkter Erfahrung in der Markenaktivierung bei NOS Alive, NOS Primavera Sound, Liga NOS, Sporting CP und SL Benfica.

Vibrancy beim Talkfest 2026

Am 20. März nimmt Nico Mahembe am abschließenden internationalen Panel des Talkfest teil, Portugals führender Musikbranchenkonferenz mit über 500 Fachleuten aus Labels, Festivals und Marken. Unter dem Thema „The Future of Music Events: Creativity, Innovation and Global Connection“ diskutiert Nico Mahembe gemeinsam mit Matthieu Corrosine vom Moga Festival und Moulin, internationalem DJ und Produzenten, moderiert von Gary Smith vom Amsterdam Dance Event und der Paris Music Week. Nico Mahembe steht während des Events in Lissabon für Gespräche zur Verfügung.